Regardless of project scope—from creating a white paper or other marketing asset to developing a product roadmap or integrated go-to-market strategy—I follow the same time-tested, proven process
A thorough analysis provides a deep understanding of the target market, prospective customers, and potential competitors
The intelligence gained through analysis enables the development of innovative products and programs to create competitive advantage
Conduct digital marketing campaigns, create and deliver thought leader articles and presentations, nurture prospects, and enable sales
Track, measure, and analyze key performance indicators, and refine programs for continual performance improvement
“Bruce consistently contributed at the highest level to establishing a high performance marketing organization. He reorganized marketing and centered the strategy on integrated campaigns that resulted in material bookings within twelve months. I strongly endorse him as an executive leader for marketing in corporations with key growth objectives.”Isy Goldwasser – CEO, thync (formerly CEO, Symyx Technologies)
“Bruce has a rare combination of analytic, creative, and management skills that enable him to conduct research and analysis and develop and execute marketing strategies that deliver measurable results in brand awareness and demand generation. I strongly recommend him for a marketing leadership position in a corporate or consulting role.”Don Bogue – CEO, Compact Imaging (formerly CEO, Command Audio and Giga-tronics)
“Bruce is adept at both strategic and tactical life sciences marketing. He helped create a new enterprise informatics category (Unified Laboratory Intelligence), write a white paper, and develop and execute a thought leader strategy that has been very successful with customers, analysts, and media. I strongly recommend him as a strategic advisor and marketing consultant.”Ryan Sasaki – Director of Global Strategy, ACD/Labs
“Bruce operates from a solid framework of understanding all of the necessary aspects for creating and maintaining a robust marketing program, and to manage both internally and externally in order to achieve results. He is a true asset within the marketing community.”Hamid Ghanadan – President, The Linus Group Author of Persuading Scientists
The core benefits and fundamental advantage of engaging an expert consultant is your ability to apply the specific strategic and/or tactical expertise you need, precisely when you need it, achieve your desired results, and then revise or end the engagement
From market requirements and product roadmap, through go-to-market strategy and execution, to demand generation and sales enablement
No learning curve or ramp up period—rather an immediate contribution to your marketing capabilities and overall competitiveness
Application of best practices for strategic development and tactical execution in marketing to scientists and technologists
Employ the expert capabilities you need, when you need them, for as long as you need, and no longer
Exactly What You Need
I can work with you and your company as a strategic advisor and/or senior consultant, or as a contract employee, depending on your specific need
I work with c- and v-level individuals and with executive teams as an advisor and subject matter expert on business plans for funding, product portfolio management, M&A due diligence, company launch and positioning, go-to-market, and other strategic business initiatives.
I work as part of a team or as an individual contributor to execute product, go-to-market, thought leadership, demand generation, and sales enablement programs at a tactical level. This may be performed as part of a standalone engagement or in conjunction with my strategic advisor role.
I work in vice president and director roles with science and technology companies on a temporary basis—usually about 6 to 12 months. In addition to strategic and tactical responsibilities similar to those I perform as an advisor or consultant, I also lead internal teams, and often identify, evaluate, onboard, and manage external resources.